Soft goods, factory-direct with no markup games.
We design, patent, and manufacture bags, vests, and technical soft goods for founders who want transparent pricing, direct factory access, and someone who picks up the phone at 2am your time.
Four stages. One contract.
No hand-offs between studios.
Most soft-goods projects die in the gap between the designer, the patent attorney, and the factory. We close that gap by running all three ourselves.
Discovery
One working session. We pressure-test your concept against cost, materials, and minimums before you spend a cent on samples.
Design & patent
CAD, pattern-making, and a utility or design patent filing where there's something worth protecting. You own the IP outright.
Sampling
First-pattern, fit-sample, pre-production. Three rounds baked in. You get factory-floor video of every stitch.
Production
Inspection through the run, freight booked through our forwarder at our rate, and one point of contact the whole way. No surprises at the port.
The Plate Pouch. Same method, different shape.
The second product in the 2XSR line. Same studio, same factory, same process from first pattern to the container. Scroll to take it apart.
- MOLLE front panel
- Front zip pocket
- Circular main shell
- Padded internal divider
- Back panel and straps
Three disciplines, one contract.
Design it, protect it, build it. That is the whole engagement, and it is run by the same people from first sketch to the container on the water.
Product design
CAD, pattern-making, materials sourcing, and construction engineering for soft goods.
- 3D + 2D CAD
- BOM + costing
- Material libraries
Patent & IP
Utility and design patents, trademarks, and the enforcement side most studios never touch. You own everything.
- Prior art searches
- Filing & prosecution
- Trademarks & enforcement
Manufacturing
Vetted factories, direct relationships, factory-direct rates. We manage the floor so you are not managing it from another timezone.
- Audited suppliers
- Weekly floor video
- Factory-direct pricing
Sampling and inspection, freight and customs, packaging and launch assets. We line these up and manage them so you are dealing with one contract instead of six vendors.
- Sampling & inspection
- Freight, customs & last-mile
- Packaging & launch assets
2XSR is our own brand. We built it the same way.
In-house brand · Fitness / Tactical Designed, patented, enforced, licensed, and sold since 2018.
Before XL Ovation existed as a studio, the method was already running on our own product. 2XSR was founded in 2018 as a fitness and tactical gear brand. We designed it, filed and won utility patents on it, registered the trademarks, defended those patents against copies, licensed the IP, and sold thousands of units. Everything we do for your product, we have already done for ours.
The person who did it first, on his own product.
If I could go back, I'd hire someone exactly like me. It would have saved years and thousands of dollars. Instead I learned product development, patent strategy, and enforcement the hard way, one expensive mistake at a time. I started this company so you don't have to.
Paul Bassoo has been designing and manufacturing soft goods since 2018, when he founded 2XSR, the fitness and tactical brand that is still XL Ovation's proof of concept. He splits his time between Toronto and Ho Chi Minh City, and he has taken his own products through the whole path: design, utility patents, trademarks, enforcement, licensing, and thousands of units sold.
He wrote the books on it, literally. Product Development Mistake is the real story of how one bad decision nearly sank a fitness gear brand. His second book is a step-by-step path from idea to filed patent, without a big legal team.
Field notes on soft goods, factories, and what it actually costs.
The questions founders always ask in the first call.
If yours isn't here, use the project form below and ask away.
Tell me what you're trying to make.
Your idea is protected the moment you send it. Every submission is covered by our Idea Submission and Confidentiality Agreement, you keep full ownership, and a copy of the agreement plus your submission lands in your inbox automatically.
2XSR is our in-house brand and proof of concept, so our email lives on that domain.